Government experts are urging those eligible for the vaccine to have it otherwise they will remain vulnerable to flu this winter, but the public is not responding to repeated calls for public flu vaccination campaigns.
Uptake rates so far this season have shown that fewer people are having the jab than last year.
At the end of October, 48 percent of over 65s had so far accepted the jab against 54 percent at the same point last year. Whereas 26 percent of under 65s in at risk groups had accepted it against 31 percent last year.
Only one in ten frontline healthcare staff who have been offered the jab have had it, the figures show.
This year's vaccine is an upgraded chemical cocktail with an H1N1 strain integrated. It will do little to protect against any of the dominant strains this year including H3N2 and hybrids of the H1N1 strains which were not included in this year's flu vaccine.
As usual, governments are targeting what they claim are vulnerable populations for the vaccine (such as pregnant women), even though there is no evidence to substantiate this claim.
Others being offered it including the over 65s, frontline NHS staff and people aged under 65 who have long-term conditions.
Some sceptics believe the government is using up surplus stocks of pandemic vaccine that were not needed last year.
Around 14 – 15 million doses of seasonal flu vaccine are available for use in the UK, which must be administered every year as it is altered to match the flu strains in circulation. Every year, each flu strain affects no more than 13% of the population.