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May 5, 2013 by APRIL McCARTHY
Are Personal Oxygen Dispensers The Next Bottle Water?

A fad that became popular about seven years ago may make a comeback predict some experts. Manufacturers of personal oxygen dispensers or canned oxygen have some bold claims. They state their products promote better blood circulation, heightens concentration and memory, enhances and rejuvenates skin, calms the mind, stabilizes the nervous system, and relieves both headaches and hangovers. Oh really?

Bottled water has become a $9 billion dollar industry in the US alone; a country which has plentiful sources of potable water. With all of this money being thrown around, businesses are now looking for other free commodities that can be slickly packaged and sold for a profit.

Ever since you were born, you've been breathing oxygen for free, Right? Well the masters of mundane marketing agree that it is time for you to adjust your thinking. Yes, you can breathe air for free; but how lame is that? It's time for you to begin breathing more pure, more refreshing oxygen.

Canned air is nothing new. Patents were filed in 1995 for lightweight, personal, portable dispenser of medically pure oxygen at appropriate temperature and delivery rate for direct inhalation. The dispenser contains an oxygen producing generator to initiate the creation of oxygen instantaneously from a fuel-less self-contained chemical reaction of extended shelf-life inert compounds.

Oxia was considered the world's first refillable oxygen dispenser for everyday personal use for what they claim is to recharge and refresh anytime and anywhere.

An Oxia Personal Oxygen canister contains 6.1 gallons (23 liters) of pressurized oxygen-enriched air (90% oxygen, 10% nitrogen) to be breathed for health and fitness. You can even buy the dispenser from Amazon for a hefty $54.95.

It's been officially endorsed by an NHL trainer, discussed in an ABC News segment as the Next Big Thing, and bought by Bergdorf Goodman. But is bottled oxygen nothing but nicely-packaged hot air?

Professional bobsledder Grayson Fertig, weighed in on canned oxygen. "Honestly, I didn't feel any significant changes. I tried it out yesterday and today just before a training session, and I did just as they instructed me to -- take 5 deep breaths...The premise is interesting. In theory it sounds like a good idea. But I can't say I 'Feel so alive!' or 'So amazing'."

Alibaba sells bottle oxygen with musk. The company claims that A-RUN bottled oxygen with musk places the power of energizing oxygen comfortably in your hand. With 30+ 3 sec. breaths of pure oxygen in each canister, it provides real value for the active person looking to boost their energy through out the day and night. Press the actuator button and the oxygen flow begins. And if you order just 3000 pieces, you can buy them for just $2.80 per bottle. All Alibaba products originate from China.

A Chinese entrepreneur is actually selling fresh air in soft drinks cans, similar to bottled drinking water, he says to make to make a point about the enviroment.

Parts of north China frequently choke in toxic smog. The concentration of airborne PM 2.5 particulates -- the smallest and most deadly -- go off the chart according to pollution gauge at the American Embassy in Beijing. The Air Quality Index, designed by the US Environmental Protection Agency, cannot cope with levels beyond 500, which is 20 times the World Health Organisation air quality standard.

Chen Guangbiao, whose wealth is valued at $740 million according to the Hurun Report, sells his cans of air for five yuan each.

It comes with atmospheric flavours including pristine Tibet, post-industrial Taiwan and revolutionary Yan'an, the Communist Party's early base area.

Mr Chen told Fairfax Media he wanted to make a point that China's air was turning so bad that the idea of bottled fresh air is no longer fanciful.

With the ever increasing pollution rates worldwide, could bottle oxygen be the new fad to give an athletic boost or just breathe clean O2? Exercise Physiologist Perry Broadfield says it's all a marketing gimick. "It won't boost performance, athletic ability or enhance your health in any way. Containers for incrementally dispensinf pressurized oxygen may actually be harmful to the lungs," he stated.

Distributors have seen this fad unfold and are now ready to cash in on bringing this delightfully melancholy experience to us all. Their goal is to bring the power of canned oxygen to local grocery stores and convenience marts everywhere. For a few bucks, you can carry around your own personal cache of clean air. You may be wondering, Why would I pay money for a small can of oxygen?

Don't underestimate the "wisdom" of American consumers with a disposable income...manufacturers sure haven't. The real question is what kind of staying power will canned oxygen have? Will it stay on store shelves and be the next bottled water or are we finally becoming wise about marketing hype?

April McCarthy is a community journalist playing an active role reporting and analyzing world events to advance our health and eco-friendly initiatives.


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