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A
Look at Attitudes
Toward the Overweight
The market research firm, NPD Group, has been surveying
Americans for two decades about their attitudes toward
eating and weight. This is the percentage of people who
agreed with the statement: "People who are not overweight
are more attractive."
1985 - 55
1986 - 51.2
1987 - 45.5
1988 - 42.6
1989 - 41.9
1990 - 39.5
1991 - 36.6
1992 - 35.3
1993 - 32.5
1994 - 31.5
1995 - 27.9
1996 - 27.6
1997 - 27.8
1998 - 25.8
1999 - 25.5
2000 - 24.3
2001 - 26.2
2002 - 25.5
2003 - 24.5
2004 - 25
2005 - 24.1
Since the national and international trend in developing
countries is leaning towards the majority of the population
being overweight, it is estimated that this percentage
will continue to drop.
Source: The NPD Group's National Eating Trends Survey.
Note: Results have a margin of error of plus or minus
2.1 percentage points