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A Look at Attitudes
Toward the Overweight

The market research firm, NPD Group, has been surveying Americans for two decades about their attitudes toward eating and weight. This is the percentage of people who agreed with the statement: "People who are not overweight are more attractive."

1985 - 55

1986 - 51.2

1987 - 45.5

1988 - 42.6

1989 - 41.9

1990 - 39.5

1991 - 36.6

1992 - 35.3

1993 - 32.5

1994 - 31.5

1995 - 27.9

1996 - 27.6

1997 - 27.8

1998 - 25.8

1999 - 25.5

2000 - 24.3

2001 - 26.2

2002 - 25.5

2003 - 24.5

2004 - 25

2005 - 24.1

Since the national and international trend in developing countries is leaning towards the majority of the population being overweight, it is estimated that this percentage will continue to drop.

Source: The NPD Group's National Eating Trends Survey.

Note: Results have a margin of error of plus or minus 2.1 percentage points

Reference Source 102
January 13, 2006

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