'Beer
Goggles' Are Rose Tinted
LONDON (Reuters) - Want to be more attractive? -- then make sure
those around you are having a drink.
Scientists have found even modest amounts of alcohol will make
the opposite sex appear better-looking.
"We have carried out experiments which show that what is known
in the trade as the 'beer-goggle effect' does actually exist,"
Barry Jones, professor of psychology at Glasgow University, told
Reuters on Monday.
The study of 120 male and female students found drinking up
to four units of alcohol--about two pints of beer or four glasses
of wine--increased the perceived attractiveness of members of
the opposite sex by about 25 percent.
Jones said alcohol apparently stimulates a part of the brain
called the nucleus accumbens, which judges facial attractiveness.
"There is a strong link between facial attractiveness and signals
about the quality of a potential mate," Jones said.
The professor said the study had been prompted by the causal
link between risky sex and alcohol consumption.
Its findings come at a time when young people are increasingly
binge drinking, which has serious health risks.
Reference
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