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Are Drug Ads Simply Becoming a Laughable Marketing Tool For Big Pharma?

Drug advertisements continue to (or attempt to) convince the ill- or un- informed that they can’t live without prescriptions drugs, even if the risks far outweigh the benefits. The drug Stelara is an excellent example of ludicrous marketing ads which pharmaceutical companies such as Cilag AG employ to help sell poison for common skin conditions.

From the ad voice-over:

"Stelara may lower your ability to fight infections, and increase your risk of infections. Some serious infections require hospitalization. Before starting Stelara, your doctor should test for tuberculosis. Stelara may increase your risk of cancer. Always tell your doctor if you have any sign of infection, or have had cancer. Alert your doctor of new or worsening problems, including headaches, seizures, confusion and vision problems. These may be signs of a rare potentially fatal brain condition. Serious allergic reactions can occur. Tell your doctor if you or anyone in your house needs or has recently received a vaccine. With 4 doses a year, after 2 starter doses, IT'S STELARA!"

This is equivalent to a doctor amputating your leg for a small bruise. On closer examination from CHealth, we found that the drug (generic name: ustekinumab) may cause allergic reactions such as difficulty breathing; hives; swelling of face, lips, tongue, or throat. It may also cause cancer, such as unusual moles (moles with irregular borders, multicoloured moles, moles larger than the size of a pencil eraser, or asymmetrical moles); small pearl-coloured bumps on the skin that may bleed easily; or red, raised, scaly patches of skin.

This is not a complete list of all side effects that may occur, and you can bet there are plenty more.

Legal or not, safe or unsafe, useful or not, there will always be some pharmaceutical company (using doctors as their salesmen) trying to convince you to take something. And unfortunately, there will always be a demand. Because of societal insecurities and perennial denial, a pill popping propensity will prosper.

We only need to tell ourselves that we can cope. We have the power. We don’t always need a pill or some other stimulant to get us through the healing process.

The better path – is resistance. Tell yourself you don’t need it. You don’t need anything but yourself. The mind-body equation is a miracle of nature. Intelligence is what sets us apart from Pavlov’s dog. Be proud, patient and persistent. Use natural therapies. They may take take longer, but they are just as if not more effective, especially in the long-term. Morever, they won't kill you in the process.

All too often, people are made to believe that they have no options when it comes to taking a drug. This is more than enough reason to do a little of your own research, before you get that prescription filled. Here are 10 drugs with great natural alternatives.

Marco Torres is a research specialist, writer and consumer advocate for healthy lifestyles. He holds degrees in Public Health and Environmental Science and is a professional speaker on topics such as disease prevention, environmental toxins and health policy.


Reference Sources
April 28, 2011


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